Cookie Policy
Last Updated: June 14, 2026
1. Introduction
East Coast Wings ("we," "us," or "our") operates the website chicken-eastcoast.click (the "Site"). This Cookie Policy is designed to help you understand what cookies are, how we use them, what types of cookies we deploy on our Site, and how you can manage or disable them.
We are committed to being transparent about the data we collect and how it is used. This policy should be read alongside our Privacy Policy and Terms of Service, which provide additional context on how we handle your personal information.
This Cookie Policy applies to all visitors, users, and customers who access or interact with our website. By using our Site, you acknowledge that you have read and understood this policy. If you do not agree with our use of cookies, please adjust your browser settings as described in Section 7 of this policy or refrain from using our Site.
2. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make their websites work, function more efficiently, and to provide reporting information.
Cookies are created by the web server and sent to your browser. Your browser stores them, and each time you visit the same website, the browser sends the cookie back to the server. This process allows the website to recognize your device and remember certain information about your visit, such as your preferences, settings, or login status.
Cookies set by the website owner (in this case, East Coast Wings) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website, such as advertising, interactive content, and analytics.
2.1 How Cookies Work
When you visit chicken-eastcoast.click for the first time, our server sends a cookie to your browser. The next time you visit our Site, your browser sends that cookie back to our server, allowing us to recognize you as a returning visitor. Cookies can store a variety of information, including:
- Your preferences and settings (such as language or region)
- Items you have added to a shopping cart or order form
- Pages you have visited and links you have clicked
- The device and browser you are using
- Your IP address and approximate geographic location
- How long you spent on particular pages
2.2 Session Cookies vs. Persistent Cookies
Cookies can be classified based on how long they remain on your device:
- Session Cookies: These are temporary cookies that exist only during your browsing session. They are automatically deleted from your device when you close your browser. Session cookies help our Site function correctly during your visit.
- Persistent Cookies: These cookies remain on your device for a set period of time specified in the cookie, or until you manually delete them. Persistent cookies are activated each time you visit the website that created them and are used for purposes such as remembering your preferences and analyzing how you use our Site over time.
3. Types of Cookies We Use
East Coast Wings uses the following categories of cookies on our Site. Each category serves a distinct purpose, and we aim to provide you with full transparency about the function of each type.
3.1 Essential / Strictly Necessary Cookies
Essential cookies are fundamental to the operation of our website. Without these cookies, certain features of our Site would not function properly. These cookies do not collect personal information that could be used for marketing purposes and are not used to track your browsing activity on other websites.
Essential cookies are used to:
- Enable secure login and authentication sessions
- Remember items you have placed in an online order or cart
- Maintain your session as you navigate through different pages
- Support security features that protect against fraudulent activity
- Ensure the proper functioning of contact forms and order submissions
Because these cookies are strictly necessary for the Site to function, they cannot be switched off in our systems. You may set your browser to block these cookies, but this may affect how the website works.
3.2 Analytics / Performance Cookies
Analytics cookies help us understand how visitors interact with our Site by collecting and reporting information anonymously. These cookies allow us to count page visits, identify traffic sources, and measure the performance of our content. This information helps us improve our website and ensure that users can find what they are looking for.
We use Google Analytics, a web analytics service provided by Google LLC, to collect data about website usage. Google Analytics uses cookies to track user interactions on our Site and generates statistical reports about website activity.
3.3 Functional Cookies
Functional cookies enable our website to remember choices you make and provide enhanced, more personalized features. They may be set by us or by third-party providers whose services we have added to our pages. These cookies are not strictly necessary, but they significantly improve your browsing experience.
Functional cookies may be used to:
- Remember your preferred language or region settings
- Store your preferred menu or ordering options
- Remember whether you have been shown certain notifications or banners
- Enable embedded content such as maps, videos, or interactive features
3.4 Advertising / Targeting Cookies
Advertising cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns. These cookies are usually placed by advertising networks with our permission.
We may use advertising cookies from services including:
- Google Ads: To track conversions and serve targeted advertisements based on your browsing behavior.
- Facebook Pixel: To measure the effectiveness of our advertising on Facebook and Instagram and to serve you relevant ads on Meta platforms.
These advertising cookies track your online activity across different websites and build a profile of your interests. This information may be shared with third-party advertisers and advertising networks.
4. Cookies We Use — Detailed Table
The following table provides a detailed breakdown of the specific cookies used on chicken-eastcoast.click, including their name, purpose, type, and duration.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_ga |
Google Analytics | Registers a unique ID used to generate statistical data on how visitors use the website. Used to distinguish users and track sessions across the Site. | Analytics | 2 years |
_gid |
Google Analytics | Registers a unique ID used to generate statistical data on how visitors use the website. Distinguishes users within a 24-hour period. | Analytics | 24 hours |
_gat |
Google Analytics | Used by Google Analytics to throttle request rates, limiting the collection of data on high-traffic sites. Helps manage the volume of data requests. | Analytics | 1 minute |
_gcl_au |
Google Ads | Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Tracks conversions and ad performance. | Advertising | 3 months |
_fbp |
Facebook / Meta | Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third-party advertisers. Tracks browsing behavior across websites. | Advertising | 3 months |
cookieconsent_status |
East Coast Wings | Stores the user's cookie consent status to remember whether the user has accepted or declined the use of cookies on the Site. | Essential | 1 year |
PHPSESSID |
East Coast Wings | Preserves user session state across page requests. Necessary for maintaining login sessions and cart contents during a browsing session. | Essential | Session |
cart_token |
East Coast Wings | Identifies a specific shopping cart or online order in progress, allowing customers to continue placing orders across pages without losing their selections. | Functional | Session |
user_prefs |
East Coast Wings | Stores user preferences such as preferred location, language, or menu options for an enhanced personalized browsing experience on return visits. | Functional | 6 months |
_gac_UA-XXXXXXX |
Google Ads | Contains campaign-related information for the user. This cookie is set when a user arrives at our website via a Google Ad. Used to measure ad campaign effectiveness. | Advertising | 90 days |
5. Third-Party Cookies and Services
In addition to our own cookies, we use various third-party services on our Site that may set their own cookies. These third-party services include analytics providers, advertising networks, and social media platforms. We do not control the cookies that these third parties place on your device, and they are governed by those third parties' own privacy and cookie policies.
Key third-party services we use include:
- Google Analytics (Google LLC): We use Google Analytics to understand how visitors interact with our Site. Google may use the data collected to contextualize and personalize the ads of its own advertising network. You can learn more about Google's data practices at Google Privacy Policy.
- Google Ads (Google LLC): We use Google Ads to run advertising campaigns and measure their effectiveness. Cookies are used to track conversions from ads. More information is available at Google Advertising Policies.
- Meta Pixel (Meta Platforms, Inc.): We may use the Facebook/Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel collects data about your activity on our Site. More information is available at Meta Cookie Policy.
- Google Maps: Our Site may embed Google Maps for restaurant location information. Google Maps uses its own cookies when embedded on third-party websites.
6. Legal Basis for Using Cookies (United States)
We operate under United States law, and our use of cookies is consistent with applicable federal and state regulations. In particular:
- Federal Trade Commission (FTC) Act: We comply with FTC guidelines on online privacy and data collection, ensuring that our data practices are transparent and not deceptive.
- California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA): If you are a California resident, you have specific rights regarding your personal information, including the right to know what personal data is collected, the right to delete personal data, and the right to opt out of the sale of personal data. Cookies that collect personal information about California residents are subject to these rights. Please refer to our Privacy Policy for full details on exercising your California privacy rights.
- CAN-SPAM Act: Where cookies are used in connection with email marketing, we comply with CAN-SPAM Act requirements.
7. How to Manage and Disable Cookies
You have the right to decide whether to accept or reject cookies (except essential cookies). You can manage your cookie preferences in several ways:
7.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only certain types, or alert you when a cookie is being sent. The steps to manage cookies vary by browser. Please follow the instructions for your specific browser:
- Google Chrome: Go to Settings > Privacy and Security > Cookies and other site data. You can block third-party cookies, clear cookies on exit, or see and delete all cookies. Learn more
- Mozilla Firefox: Go to Options > Privacy & Security > Cookies and Site Data. You can delete cookies and choose to block cookies from third parties. Learn more
- Apple Safari: Go to Preferences > Privacy. You can prevent cross-site tracking and block all cookies. Learn more
- Microsoft Edge: Go to Settings > Cookies and site permissions > Cookies and site data. You can block third-party cookies or clear cookies. Learn more
- Opera: Go to Settings > Advanced > Privacy & Security > Cookies. Learn more
7.2 Opt-Out Tools for Specific Services
In addition to browser settings, you can opt out of specific third-party tracking tools using the following resources:
- Google Analytics Opt-Out: Install the Google Analytics Opt-Out Browser Add-On to prevent your data from being collected by Google Analytics.
- Google Ads Personalization: Visit Google Ad Settings to control the ads you see across Google services and opt out of personalized advertising.
- Facebook / Meta Ads: Visit Facebook Ad Preferences to manage your ad preferences or opt out of interest-based advertising on Meta platforms.
- Network Advertising Initiative (NAI): Visit the NAI Opt-Out Tool to opt out of interest-based advertising from NAI member companies.
- Digital Advertising Alliance (DAA): Visit AboutAds.info to opt out of interest-based advertising from DAA participating companies.
- Your Online Choices: Visit YourOnlineChoices.com for further options to manage targeted advertising preferences.
7.3 Mobile Device Settings
If you access our Site via a mobile device, you may be able to control tracking through your device settings:
- iOS (Apple): Go to Settings > Privacy & Security > Tracking and disable "Allow Apps to Request to Track."
- Android: Go to Settings > Google > Ads and enable "Opt out of Ads Personalization."
8. Impact of Disabling Cookies
While you have the right to disable cookies, doing so may affect your experience on our Site. The impact depends on which type of cookies you disable:
| Cookie Type | Impact of Disabling |
|---|---|
| Essential Cookies | The website may not function properly. You may be unable to complete online orders, log into your account, submit forms, or navigate between pages correctly. We strongly recommend keeping essential cookies enabled. |
| Analytics Cookies | We will be unable to collect data about how you use our Site. This will not affect your ability to use the Site, but it will limit our ability to improve our services based on user behavior data. |
| Functional Cookies | Your preferences and settings may not be saved between visits. You may need to re-enter information such as your preferred location or menu settings each time you visit. Some interactive features may not work correctly. |
| Advertising Cookies | You will still see advertisements, but they will be less relevant to your interests. Disabling advertising cookies does not prevent advertising; it simply makes ads less targeted. It also limits our ability to measure the effectiveness of our campaigns. |
9. Cookie Consent
When you first visit chicken-eastcoast.click, you will be presented with a cookie consent banner that allows you to accept or manage your cookie preferences. Essential cookies will be set regardless of your choice, as they are strictly necessary for the Site to function.
You can withdraw or change your consent at any time by adjusting your browser settings or using the opt-out tools listed in Section 7 of this policy. Please note that withdrawing consent will not affect the lawfulness of any processing carried out before you withdrew your consent.
10. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As a result, our Site does not currently respond to DNT browser signals. However, you may use the opt-out tools described in Section 7 to limit tracking.
11. Data Retention
The data collected through cookies is retained for the duration specified in the cookie table in Section 4. Analytics data collected by Google Analytics may be retained for up to 26 months by default, depending on our Google Analytics account settings. Advertising data collected via Google Ads and Facebook Pixel is subject to the retention policies of those respective platforms.
For more information about how long we retain personal data collected through our Site, please refer to our Privacy Policy.
12. Children's Privacy
Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13 through cookies or any other means. If you believe that a child under 13 has provided us with personal information via our Site, please contact us immediately using the contact details below, and we will take steps to delete such information.
13. Changes to This Cookie Policy
We reserve the right to update or modify this Cookie Policy at any time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes to this policy, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you through a prominent notice on our website.
We encourage you to review this Cookie Policy periodically to stay informed about how we are using cookies. Your continued use of our Site after any changes are posted constitutes your acceptance of the updated Cookie Policy.
14. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us using the information below. We are committed to addressing your inquiries promptly and transparently.
East Coast Wings — Contact Information
- Company Name: East Coast Wings
- Address: United States
- Email: [email protected]
- Website: chicken-eastcoast.click
We will make every effort to respond to your inquiry within 30 business days of receiving it. If you are a California resident and wish to exercise your rights under the CCPA/CPRA, please specify this in your communication so we can ensure your request is handled in accordance with applicable California law.